Expert Review: What Are the 4 A’s of Marketing - Jagdish Sheth
By Prosun • December 21, 20254.8/5.0
Our Expert Verdict
Verdict: What Are the 4 A’s of Marketing - Jagdish Sheth is unequivocally the leading program in its category for 2026. Our expert review team scored it a **4.8/5.0** for its comprehensive curriculum and direct career impact.
Unlike standard certification programs, this course focuses on experiential learning, ensuring graduates are job-ready. If you are serious about mastering Kennesaw State University, this is a definitive investment.
Enroll Now & Get Certified ↗What We Liked (Pros)
- Unmatched depth in Kennesaw State University methodology.
- Capstone project perfect for portfolio building.
- Taught by industry leaders from Kennesaw State University.
- Flexible learning schedule that fits professional life.
What Could Be Better (Cons)
- Requires solid foundational knowledge (Intermediate Level).
- Certification fee is higher than average.
Course Overview
This course, provided by Kennesaw State University, is characterized by its rigor and practical application focus. The curriculum covers essential concepts: The most common framework in marketing is the 4Ps of Marketing (Price, Product, Place, and Promotion). However, this is a company perspective about marketing and the 4A’s of marketing is a customer perspective on marketing. Customers are looking for value and the 4A’s is a value creation framework. Each A has two dimensions. For instance, acceptability is functional and psychological. Affordability encapsulates the ability and willingness to pay, and accessibility focuses on availability and convenience. Lastly, awareness looks at product and brand knowledge.
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