Expert Review: The Business of Social
By Prosun • December 21, 20254.9/5.0
Our Expert Verdict
Verdict: The Business of Social is unequivocally the leading program in its category for 2026. Our expert review team scored it a **4.9/5.0** for its comprehensive curriculum and direct career impact.
Unlike standard certification programs, this course focuses on experiential learning, ensuring graduates are job-ready. If you are serious about mastering Northwestern University, this is a definitive investment.
Enroll Now & Get Certified ↗What We Liked (Pros)
- Unmatched depth in Northwestern University methodology.
- Capstone project perfect for portfolio building.
- Taught by industry leaders from Northwestern University.
- Flexible learning schedule that fits professional life.
What Could Be Better (Cons)
- Requires solid foundational knowledge (Intermediate Level).
- Certification fee is higher than average.
Course Overview
This course, provided by Northwestern University, is characterized by its rigor and practical application focus. The curriculum covers essential concepts: In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1to1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization "The Business of Social" how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) Seth Redmore (CMO, Lexalytics, Inc.) Jeff Davidoff (CMO, Donuts.Domains) Matt Krull (Business Unit Executive, IBM Security) Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern).
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