Expert Review: Quantitative Research
By Prosun • December 21, 20254.9/5.0
Our Expert Verdict
Verdict: Quantitative Research is unequivocally the leading program in its category for 2026. Our expert review team scored it a **4.9/5.0** for its comprehensive curriculum and direct career impact.
Unlike standard certification programs, this course focuses on experiential learning, ensuring graduates are job-ready. If you are serious about mastering University of California, Davis, this is a definitive investment.
Enroll Now & Get Certified ↗What We Liked (Pros)
- Unmatched depth in University of California, Davis methodology.
- Capstone project perfect for portfolio building.
- Taught by industry leaders from University of California, Davis.
- Flexible learning schedule that fits professional life.
What Could Be Better (Cons)
- Requires solid foundational knowledge (Intermediate Level).
- Certification fee is higher than average.
Course Overview
This course, provided by University of California, Davis, is characterized by its rigor and practical application focus. The curriculum covers essential concepts: In , you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make datadriven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking . By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.
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